Putting together a look and feel for a wedding is not very far from putting together the look and feel for a brand, except for a wedding there are only two people to deal with which in theory would make branding infinitely simpler. I'm sure the designer who worked with me would strongly disagree.
As we started wedding planning one of the first things I wanted to do was find a logo that we could use throughout all everything we sent out, from save the dates to invitations to the thank you notes after the wedding. Having something to build off of would make the designs of the rest of the wedding stationery that much easier.
I pulled together some of my favorite wedding logos on a Pinterest board and reached out to Lauraland Designs. I had initially met Laura last summer at an event in Denver and had noticed on her website that she had worked on wedding invitations.
You can view my Pinterest board here.
After a couple of weeks we received back our first round of possible logos.
Drew and I picked our favorite portions of some of the initial drafts and gave our feedback back to Laura so she could work on the next version of the design.
After seeing our favorites with a few changes we were able to narrow down to our favorite and have since used that image on our save the dates, return addresses and used the frame work of the design for our invitations. Having colors, fonts and an overall ‘look' has really helped throughout the entire planning process.
Branding Your Wedding
If you'd like to go the fully custom route, finding a designer like Lauraland Designs is the perfect way to get started. The price will vary based on the designer and level of detail work you are looking for. If you'd like to work with a custom designer find a few designs you like first before reaching out for a price quote. This will make things easier for both you and the designer.
There are also dozens of semi-custom options you can find on Etsy that will allow you to update the names and colors. An out-of-the box design like these typically will not allow many rounds of revisions but are the perfect way to get started designing the rest of your wedding brand.
Will you be using a ‘logo' to design the rest of your wedding's look? Leave a note in the comments about how you went about selecting a design.