Custom wine bottle labels | The Budget Savvy Bride
The Budget Savvy Bride

As you know from the title of this blog, we planned our wedding on a tight budget. We had to sacrifice plenty of things when it came to planning, but one thing we knew we wanted was to be able to serve wine and beer at the reception so that people could let loose, dance and have a jolly good time! So in doing research I found out about Trader Joe’s Charles Shaw wine, also known as “2 Buck Chuck” (I think they’ve raised the price recently, so now I guess it’s known as 3 Buck Chuck.)

On my next trip to TJ’s, I picked up a bottle of Cabernet Sauvignon and a bottle of Sauvignon Blanc, and was pleasantly surprised by both! They weren’t just “drinkable,” they were actually pretty decent wines! At least from the perspective of my super-limited palate! I didn’t want my guests to think I was a total cheapo, so I came up with the idea to replace the Charles Shaw labels with my own custom wine bottle labels!

This is where came into my life. I am totally obsessed with this company. They have printable labels in every size and shape you could imagine! Great for wine bottle labels, stickers, you name it! Not only that, but they have a special free program called Maestro that you can use with your label purchase where you can design your own label! I designed my own in InDesign and just uploaded my design into the program and then printed them! So easy! And… wait for it… they are WATERPROOF! Inkjet printable waterproof wine labels. Who knew such a thing existed? They actually call them weatherproof and don’t suggest submerging them in water for extended periods but we chilled our white and blush wine in ice and didn’t see any problems with the labels!

Here are the printed labels. I chose a size that could fit 6 per sheet so I could get more per page. I was worried they would be too small but I thought they looked perfect on the bottles!

Considering one venue quoted me FORTY dollars per bottle of wine if we had used their bartender, I’d have to say that this little DIY project saved me thousands of dollars. We bought 96 bottles of wine (ended up having quite a bit left over, maybe a case and a half.) 96 x 40= $3840 before tax. Yikes!! Instead, we paid 2.50 per bottle, 2.50 x 96= $240 before tax. Booyah!!

All this to say, I highly recommend finding a venue where you can bring in your own alcohol. And with this little trick you can create another special detail to your day as well as saving yourself tons of money!

Jessica is the creator of The Budget Savvy Bride; she launched the site in May of 2008, shortly after becoming engaged. Jessica has been recognized as a budget wedding expert by various media outlets and continues to share realistic inspiration and actionable tips to help brides save money on their weddings. Google

    • Emily A
    • June 3rd, 2010

    Ah so glad you did this post! I was about to email and ask you about your wine labels but now-no need-thanks!

  1. I ADORE TJ's for their cost-effective goodness! Wonderful & simple DIY! Thx for sharing.

    • Maggie L.
    • June 3rd, 2010

    I really love this idea. Finding a venue that allows you to bring your own alcohol really cuts down on the cost. Plus with these labels you're adding a piece of your own flair! Love it

    • JCanela
    • June 5th, 2010

    This is great! I'm definitely going to do this, even though the closest trader joe is 2.5 hours away! What were the dimensions of the labels? And did you need to peel the original labels?? Thanks tons!!!

    • You can choose the size you want from the site, i think they were 3.5 x 4 ish. And yes, we did have to peel the original labels off. To make it easier, we ran a bath of soapy water and let the bottles soak for a while and then the labels came off really easily! Good luck! :)

        • Laura
        • March 12th, 2012

        Did you soak the wine bottles in warm or cold water? And, do you know if doing so had any effect on the taste of the wine?

        Thank you!

          • Budget Savvy Bride
          • March 15th, 2012

          My husband’s dad soaked the bottles in lukewarm soapy water in the bathtub for an hour or so! It definitely didn’t have any effect on the taste of the wine, and it makes the original labels come off MUCH easier!!

        • Its Personal Wine
        • November 2nd, 2013

        Hello Savvybride, I do apologize you had gotten quoted such a high price. How ever there is hope to all future brides to be and or any future event needing the Custom Wine Labels. “Thinking outside the Bottle” Its Personal Wine, is a custom wine labeling company. The idea of adding a personal touch in anything anyone is the focus on what we thrive on. We Carry more the 2 dozens of wines, Sparkling, reds, and whites. Please keep us in mind for any future needs.

        [email protected]

    • JCanela
    • June 5th, 2010

    Thanks, Lovely!

    • Jessica
    • August 15th, 2010

    I am doing the exact same using 2 Buck Chuck. I was having such a hard time finding labels that I could print myself and ones that were waterproof until I found your blog. Thanks so much! I would have never of found without your blog.

    • Karen
    • August 26th, 2010

    You can also get your labels printed for you at Bottle Your Brand ( My printer is ancient and the heads aren't aligned, so I just bought the labels printed from BYB because I didn't want to burst into tears after ruining the labels with my dumb printer!

    Anyway, I love the labels you designed, "Recession Red" is clever!

    • Erin
    • November 2nd, 2010

    Meh…I have mixed feelings about their "weatherproof" labels. I purchased some for my daughter's birthday party (we had DIY soda and reused old Starbucks bottles) and after being in ice for 5 minutes, the labels ran horribly! Ink was everywhere!. So if you are using these for red wine that sits out at room temperature, fine. But otherwise, no moisture can come near these puppies!

    • Carolyn
    • June 4th, 2013

    How did you get the blue template? I’m having such a hard time figuring out how to get a basic template and editing with the text that I want.

    • Micayla
    • July 19th, 2014

    What type of paper did you use? How did you adhere it to the bottle? Would love to do this!

    • Rick
    • September 23rd, 2014

    Here is a website that may help you in deciding how much wine to buy for your wedding party. I hope it helps.


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