When you’re ready to propose, one of the most important decisions you’ll make is which ring to choose. Here are four tips to help you get the best engagement ring for your money.
Buying directly from a physical retailer effectively eliminates your chance of getting the best possible deal. Their business model motivates them to push the diamonds that aren’t selling well.
Anytime you focus on higher quality in one of the four C’s (cut, carat weight, color, and clarity), you need to sacrifice somewhere else to stay within budget.
Diamonds are commodities. Once you remove the premium of buying from name-brand retailers, the actual product is identical and costs relatively the same amount for every store