4 Tips to Get the Best Engagement Ring for Your Money

The Budget Savvy Bride

From popping the question to making the announcement to friends and family, the diamond engagement ring signifies to the world that your special day is coming. That said, it really makes sense to make sure this symbol of your union is as well-chosen as possible.

For many, that means getting the perfect diamond for her ring while getting the best value for your money. Here are a few tips to help you accomplish that.

4 Tips to Get the Best Engagement Ring for Your Money

If you’re planning to spend more than $1,000 on a diamond, make absolutely sure it has a legitimate GIA or AGS certificate. Be wary of appraisals from a GIA gemologist (there’s a big difference!) or certificates from less-reputable labs.


Buying directly from a physical retailer effectively eliminates your chance of getting the best possible deal. Their business model motivates them to push the diamonds that aren’t selling well. Buying a diamond online, on the other hand, does exactly the opposite: it puts you in the driver’s seat.

Buy Online

Diamond buying is a zero-sum game, meaning that there’s always going to be a give and take. Anytime you focus on higher quality in one of the four C’s (cut, carat weight, color, and clarity), you need to sacrifice somewhere else to stay within budget.

The Four C’s

Diamonds are commodities, so once you remove the premium of buying from name-brand retailers, the actual product is identical and costs relatively the same amount for every store. The main takeaway here: If it’s too good to be true, it’s too good to be true.

Beware of “Unicorns”

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