The most searched-for aspect of a wedding dress in the past twelve months has been an off-the-shoulder style with searches for the style rising 334% in the last year – more than any other type of wedding dress.
In terms of material, lace remains the most popular option, however, chiffon has seen the biggest year-on-year rise in search volume and in the last year alone has seen a 675% increase in online interest.
Paris Hilton and Hailey Bieber are the celebrity brides that appear the most popular. Paris Hilton, who wore seven different dresses throughout her three-day ceremony, claimed her favorite dress was the Grace Kelly inspired Oscar de la Renta dress.
Summer is undoubtedly the most popular wedding season, with Summer weddings being searched 14% more than Winter weddings, the second most popular, 146% more than Autumn weddings, the third most popular.