Seven Tips for Telling Your Wedding’s Story: A Copywriter’s Perspective
I’m a copywriter, which means that my day job is to create an experience out of words. When it came to planning my own wedding, I used my writing skills to communicate our story.
Whether you are looking to write vows, a wedding website, or group emails, these tips will help you to make your day even more special.
1. Start by establishing your voice
Your guests’ experiences begin when you send out the first pieces of written correspondence. Having a clear sense of how your voice sounds on paper will help to engage friends and family early on.
My husband and I chose something like “bohemian adult summer camp” for our voice, but you don’t need to get that specific. The most important thing is to decide on how formal or informal you would like things to sound.
2. Focus on tiny moments.
Don’t be afraid to add in juicy details that make your story unique. When you write about that trip you took to the Grand Canyon, don’t forget to mention that moment a mile from the summit where he snorted through his nose laughing at your bad joke and you both realized this was really something.
The details that feel the truest to you are also the ones that will feel the most universal to your guests.
3. Read everything out loud
This is an important one. It might feel a little weird, but what you’ve written on the page is going to sound different coming out of your mouth. Read every word out loud at least three times. You’ll find some things that you want to change and others that you’d like to cut.
4. Seek collaborators
Even the best creative talents in the world need collaborators. Why not lean on the people who know you best for a little extra help?
Try sending a few friends and family members an email with some questions that will help you to land your story on paper. What’s their first memory of the two of you together? What have they observed about your love? Where do they see your future headed?
5. Highlight your day’s touches with words
Maybe your ring is a vintage heirloom from your ancestors in Scotland, or a certain appetizer is there in honor of your great aunt. Don’t shy away from highlighting all of the details that make your wedding yours. Use words and signage that lead guests to elements of the experience that you don’t want them to miss.
6. Cut out the extras
For weddings, prose that flows a little more than normal is appreciated. But when it comes to writing pieces of key correspondence that outline details of the day – think emails and itineraries – be as clear as possible.
First, decide on the purpose of your message. Then, cut out any word that isn’t helping grandma make the first right turn, not the second one.
7. Experience things as your guests will
As a copywriter, my job is to write for the reader. This day is about you, but make sure to consider how your guests will interpret your words. Looking at what you’ve written through their lens can avoid misunderstandings, make them feel appreciated, and give them even more initiative to support you through your day.
With these tips, you’ll carefully and intentionally weave a beautiful story throughout your wedding day. Best of luck!