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If a ring is on your list, or you are quietly shopping for wedding party gifts, this is a good week to look at Blue Nile. They are running their Fall Edit sale with 30 percent off select diamond basics, and it runs from October 5 through October 19, so you have a couple of weeks to browse without feeling rushed.
Diamond basics are the pieces most of us end up buying anyway: classic studs, simple pendants, and the everyday styles that go with everything. A 30 percent markdown on those is real money, whether you are choosing earrings for your bridesmaids, a thank-you gift for your mom, or a little something to wear on the day itself. Because the discount applies to select styles, it is worth opening the sale page and filtering to see exactly what qualifies before you fall for a favorite.
There are two more promotions running at the same time. The James Allen Collection sale has been extended through October 19, with up to 50 percent off that collection, which now lives on the Blue Nile site. And if you are shopping for an engagement ring, there is a gift with purchase: spend $1,500 or more on engagement rings and you receive a free sterling silver and diamond pendant, and spend $10,000 or more and you receive a free pair of 14k white gold and diamond studs. Spend $15,000 and you get both. Exclusions apply to all of these offers, so read the fine print on the sale page.
No code is needed. The pricing shows up automatically on the qualifying styles, so you can shop straight from the sale page and compare as you go. If you are still deciding between stone and setting, take a few minutes with the site’s new diamond search, which Blue Nile redesigned to make narrowing down the right stone easier.
A quick savvy tip: decide your total budget before you start clicking, then use the sale to stretch it rather than to justify spending more. A discount on a piece you already planned to buy is a win. A discount on something you did not need is just a purchase.
Ready to look? Head to Blue Nile and shop the Fall Edit before it ends on October 19. And if you are weighing whether to buy new at all, our guide to resetting a family heirloom diamond breaks down what that really costs.