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Lulus is turning 30, and they are marking it with 20% off sitewide. If you have bridesmaid dresses, a rehearsal dinner outfit, or a wedding guest dress sitting in your cart, Lulus is where we would point you this weekend.
Lulus has quietly become one of the most reliable places to dress a bridal party without asking everyone to spend two hundred dollars. The bridesmaid range covers a genuinely wide spread of silhouettes in the same color, which is the thing that actually matters when you have five people with five different comfort levels. Letting everyone pick their own neckline in a shared shade is the easiest way to get photos where everyone looks like themselves.
The sale is also a good moment for all the outfits nobody budgets for. There is the rehearsal dinner, the bridal shower, the bachelorette weekend, the engagement photos, and the going away outfit, and those add up fast when you buy them one at a time at full price. Buying two or three during a sitewide sale is how you stop that line item from creeping.
Brides, do not skip the white section. Lulus carries a strong range of white and ivory dresses that work for showers, the courthouse, welcome parties, and the reception change, and they cost a fraction of anything labeled bridal. If you want a second look for dancing without adding hundreds to your dress budget, this is the move.
Two things to know about the terms. US shoppers get a deeper 30% off by ordering in the Lulus app with a separate code, so if you are in the States and buying more than one thing, the app is worth the download. The 20% sitewide offer is the one that runs internationally. The discount does not apply to gift cards or previous purchases, it comes off the products rather than tax or shipping, some items are final sale, and you cannot stack it with another code.
The birthday sale ends August 17, so this is a short window. Take a look at what is left in your size at Lulus before it closes.