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Episode 02: Wearing a White Wedding Dress

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A bride wearing a white wedding dress on her big day might seem like a tradition that’s as old as time, but you might be surprised at the history. Learn about why brides wear white on their wedding day.

Episode 02: Wearing a White Wedding Dress
bouquet art

Episode 2 is all about the tradition of wearing a white dress on the wedding day! Subscribe to The Bouquet Toss Podcast via Apple Podcasts, Spotify, Stitcher, or your favorite podcast app! This episode is all about wearing a white wedding dress for your big day.

Listen to Episode #02: The White Wedding Dress

Why do brides wear white on their wedding day?

A bride wearing a white dress on her wedding day seems like a tradition that’s as old as time. It might surprise you to learn that white wedding dresses weren’t always the norm. A white wedding dress seems to be so synonymous with the concept of a bride that it’s hard to imagine it ever being different.

The Western tradition of a white wedding gown as we know it today is a custom that’s only about 180 years old. Can you guess who gets the credit for starting this modern trend? The Royals, of course!

Queen Victoria wore a white wedding dress for her wedding to Prince Albert of Saxe-Coburg and Gotha in 1840. The heavy silk satin dress was considered an unusual choice at a time when colorful gowns were the norm.

Victoria wasn’t the first to wear white on her wedding day (or even the first royal for that matter!) There is evidence dating back over 2,000 years ago in Rome of brides wearing a white tunic on their wedding day. However, this trend went away with the fall of the Roman Empire. (via Bustle)

Photos of Victoria’s white gown were featured prominently in newspapers around the world, making a significant cultural impact. White wedding dresses seemed to increase in popularity after this iconic moment; so Queen Victoria is considered the trendsetter of the traditional white bridal gown.

wearing a white wedding dress on your big day
Image via Canva

The Symbolism of White Wedding Gowns

The color white is often used to symbolize purity, innocence, or virginity. After Queen Victoria’s white bridal moment, the white wedding gown was quickly adopted by wealthy and fashionable brides who wanted an opulent bridal look.

The white wedding gown is etched into history, but today it is more a fashion statement for the modern bride more than a representation of purity or virginity. Wearing white on your wedding day feels special for many women because it’s often the one and sometimes the only occasion where you expect to wear white.

White is the most popular choice for most American brides, with 4 out of 5 opting to walk down the aisle in a white gown. You could almost consider a white wedding dress to be some sort of bridal uniform, as it has become an iconic symbol of weddings, and an expected part of the celebration. For many women, the white princess-style wedding gown became a symbol of the American dream.

Wedding Gowns Throughout History

Before Queen Victoria’s history-making white royal wedding gown, brides wore any nice dress they had, in any number of colors.

Back in the day, wedding gowns could be almost any color or style, depending on where you came from. The early Celts liked red wedding dresses because they signified fertility. Brides wore black if they were marrying a widower or their last husband had died. Blue was associated with the Virgin Mary, so a blue wedding dress symbolized purity. Poorer brides wore their best church dresses, which were sometimes patterned and less likely to show stains.

Unfortunately, the color white was pretty unattainable for most people throughout much of European history. The bright white fabric was typically expensive and quite difficult to keep clean. White wedding gowns were rare and confined to the wealthy, which of course, made them all the more desirable.

The style and color of Victoria’s wedding gown was copied by women around the world who dreamt of looking like the young queen. The trend spread amongst the public in a way similar to how popular culture is influenced by today’s celebrities. Wearing a white wedding gown became a sign of wealth and status because it was so cost-prohibitive for most people. Women from wealthy families also got married in clean, elegant spaces that weren’t sullied by the dirt and soil of regular life during the Industrial Age. (via The Conversation)

When Wearing a White Wedding Dress Goes Wrong

White was actually known as the color of mourning for French Royalty. So when Mary Queen of Scots wore a white wedding gown in 1558 to marry the Dauphin of France, it was seen as a major faux pas that caused quite a scandal. Instead of inspiring women to copy her style, most people just gossiped about her mistakes. After her husband died two years later, many accused Mary’s white wedding dress of cursing him. (via Bustle)

The Production of White Wedding Dresses in Western Culture

During World War II, there were U.S. wartime rations of fabric which meant there were limits on the amount of fabric that could be used to create clothing. At the same time, there was a surge in the number of weddings that were happening due to American soldiers returning from war. As a result, the war sparked changes in the design of wedding dresses.

In 1943, Federal Limitation Order 85 dictated that only 1.75 yards of fabric could be used to create a single dress. The American Association of Bridal Manufacturers lobbied for an exemption to this limitation order, arguing that wedding celebrations were important to the overall morale of citizens. The association conducted a study of 2,000 brides to argue their point that getting married in a traditional way was part of their way of life and that these soldiers deserved that privilege.

The AABM was ultimately successful, and the order exempted wedding gowns from the limits on fabric. (via The Conversation)

Non-white wedding gowns

This rhyme from the mid-1800s recorded in the Farmer’s Almanac sheds light on a bride’s wedding dress color choice:

Married in White, you have chosen right 
Married in Grey, you will go far away
Married in Black, you will wish yourself back,
Married in Red, you will wish yourself dead,
Married in Green, ashamed to be seen,
Married in Blue, you will always be true,
Married in Pearl, you will live in a whirl,
Married in Yellow, ashamed of your fellow,
Married in Brown, you will live in the town,
Married in Pink, your spirit will sink.

This was, maybe not so coincidentally, right around the time of Queen Victoria’s wedding, and so the trend begun!

Pink Wedding Dress from
David’s Bridal
White Wedding Suit from
The Groomsman Suit
Blue Wedding Dress from

Non-white wedding dresses in movies, books, or worn by celebrities

TV & Movie Moments

  • In the movie The Vow, Rachel McAdams wears a short pink dress with a matching veil when her character marries Channing Tatum.
  • Miranda Hobbes in Sex and the City wore deep red velvet outfit in her wedding to Steve.
  • Christina Yang wore a crimson dress in her wedding to Owen on Grey’s Anatomy.
  • Blair Waldorf wore a blue sequin and beaded gown in her Central Park elopement to Chuck Bass in Gossip Girl.

Check out this entire slideshow from Cosmopolitan for some iconic bridal moments.

Celebrity Weddings

  • Jessica Biel wore Pink in her wedding to Justin Timberlake.
  • Gwen Stefani’s dress was dyed pink underneath in her wedding to Gavin Rossdale.
  • Mandy Moore also wore pink in her 2018 wedding to musician Taylor Goldsmith.
  • Sarah Jessica Parker wore an off-the-rack black dress in her 1997 wedding to Matthew Broderick.

See also:
Celebrity Brides Who Chose To Wear A Non-White Wedding Dress
Steal-Worthy Ideas from Celebrity Weddings

No matter what you decide, you should wear what makes you feel your bridal best on your big day! Whether that’s a white dress, a white pantsuit or jumpsuit, or a colored outfit in a hue of your choice– choose what feels best to you!

Will you be wearing a white dress on your wedding day or are you tossing this tradition? Let’s discuss this subject in the community!

The Bouquet Toss Podcast

About The Bouquet Toss Podcast

The Bouquet Toss Podcast is Part of the Evergreen Podcasts Network

The Bouquet Toss is a wedding planning podcast that empowers couples to plan a meaningful, authentic, and affordable wedding celebration! On the show, we will have candid conversations all about weddings and why we do them the way we do so that couples can plan their weddings based on their own values, and not on the expectations of others.

In our Budget-Savvy Wedding Planning Community, we see the same questions asked over and over again. So many couples seem to be seeking permission to plan their weddings on their own terms, and we’re here to say go for it! We believe you should have your day, your way and our goal is to help empower you to plan a wedding celebration that actually feels authentic to you. 

This podcast is brought to you by TheBudgetSavvyBride.com and is hosted by the founder, Jessica Bishop, and real weddings editor Sari Weinerman. Subscribe on Apple or Spotify today!

In case you missed it, check out our other episodes:

Season 1

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The Bouquet Toss Episode 02: The White Wedding Dress

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The Bouquet Toss is a wedding planning podcast dedicated to helping couples plan a wedding day that feels authentic to them! We examine wedding traditions and trends so you can decide what to keep and what to toss from your wedding day plans! Subscribe via Apple Podcasts, Spotify, Stitcher, or your favorite podcast app!