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Episode 29: Disrupting the Expensive Bridesmaid Dress Tradition

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Episode 29 of The Bouquet Toss is all about disrupting the tradition of forcing your bridesmaids to buy and wear expensive dresses in your wedding. Subscribe to The Bouquet Toss Podcast via Apple PodcastsSpotify, Stitcher, or your favorite podcast app!

The Bouquet Toss Podcast Season 3-Grace Lee of Birdy Grey - Disrupting the Expensive Bridesmaids Dress Tradition
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Listen to Episode #29: Disrupting the Expensive Bridesmaid Dress Tradition


Why are Bridesmaids Dresses so Expensive? Don’t force your besties to take part in this pricey tradition. Seek a savvy alternative like Birdy Grey!

Today we are disrupting the expensive bridesmaid dress tradition. Somewhere along the line, it became a universally accepted truth that being asked to be a bridesmaid for a friend’s wedding meant dropping a ton of money on a dress you’d never wear again, AND on all of the pre-wedding activities too.

Why did we all become obsessed with our friends being clones to get some pretty pictures? And more importantly, why did achieving this look get so expensive? With us to discuss how to do it the savvy way is Grace Lee, founder & CEO of Birdy Grey.

This episode is sponsored by Vow’d Weddings.


About Grace Lee of Birdy Grey:

Grace Lee is the founder & CEO of Birdy Grey, a direct-to-consumer bridal brand on a mission to change the way women shop for their weddings. A longtime veteran in fashion and beauty, Grace began her career at InStyle Magazine as a writer & reporter. She has also worked for Kate Spade, Kate Somerville and Stila Cosmetics, where she managed copy, social media, and digital content, helping bring an editorial voice to each brand.

Having been a bridesmaid six times herself, she personally knew how fun (but damn expensive) being a bridesmaid could be. She saw an opportunity for aspirational bridesmaid dresses at affordable prices, and so Birdy Grey was born. Based in Los Angeles, Grace combines her expertise in fashion with her love for digital storytelling and all-things bridal to make Birdy Grey the one of fastest-growing bridal brands today.

Follow Birdy Grey:


The Bouquet Toss Podcast Season 3-Grace Lee of Birdy Grey - Disrupting the Expensive Bridesmaids Dress Tradition

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The Bouquet Toss Podcast

About The Bouquet Toss Podcast

The Bouquet Toss is a wedding planning podcast that empowers couples to plan a meaningful, authentic, and affordable wedding celebration! On the show, we will have candid conversations all about weddings and why we do them the way we do so that couples can plan their weddings based on their own values, and not on the expectations of others.

In our Budget-Savvy Wedding Planning Community, we see the same questions asked over and over again. So many couples seem to be seeking permission to plan their weddings on their own terms, and we’re here to say go for it! We believe you should have your day, your way and our goal is to help empower you to plan a wedding celebration that actually feels authentic to you. 

This podcast is brought to you by TheBudgetSavvyBride.com and is hosted by the founder, Jessica Bishop, and real weddings editor Sari Weinerman. Subscribe on Apple or Spotify today!

In case you missed it, check out our other episodes:

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The Bouquet Toss Podcast Season 3-Grace Lee of Birdy Grey - Disrupting the Expensive Bridesmaids Dress Tradition

bouquet art

The Bouquet Toss is a wedding planning podcast dedicated to helping couples plan a wedding day that feels authentic to them! We examine wedding traditions and trends so you can decide what to keep and what to toss from your wedding day plans! Subscribe via Apple Podcasts, Spotify, Stitcher, or your favorite podcast app!